Misconception #1Nobody is buying new domains
In just a few years, active new gTLD registrations have grown to nearly 28 million names. This past year, Rightside has booked multiple six-figure new gTLD sales and has over 50 five- and six-figure sales that have been made public, as well as seven-figures worth of Platinum sales not yet released. These definitely aren’t the kinds of numbers .COM saw in its first three years of existence.
Misconception #2Nobody knows that new domains exist
End users are adopting and using new domains as primary website addresses, redirects, short links, and more. These are the foundations of a much more robust aftermarket for new gTLDs.
Misconception #3New domains are penalized in search results rankings
Google itself has stated that they treat new gTLDs just like any other legacy domain extension. Entrepreneur and Online Marketing Strategist, Robert Bruce opted for the exact-match domains with www.homes.forsaleand www.houses.forsale. The reason? “High quality, exact-match domains mean we won’t have to pay to get as many clicks.”
Still have question? Contact me @ www.chrisphudson.com
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